About Us
Pinc is a graphic design and printing studio based in Silverdale on the Hibiscus Coast in Auckland, New Zealand. We specialise in digital and foil printing and we are passionate about creating beautiful designs and outstanding print work. Pinc was formed by Margriet O’Reilly in 2011 as a complimentary business to her successful freelance graphic design company. Pinc started with manufacturing paper products (like pocketfold envelopes and sleeves), and eventually grew to absorb its sister company, taking over the design services as well. Pinc now consists of a team of 5 in various design and production roles, operating from a commercial premise in Silverdale. Over this time we have won various awards, featured in several publications and created some very cool work for loads of amazing clients!
Pinc is a 100% NZ owned and operated, family run business passionate about supporting our local community. We chose to work with local, NZ suppliers and we are passionate about doing what we can to reduce our environmental impact on our beautiful country.
Our Story
Pinc’s growth has been a whirlwind. In 2015 Margriet was presented with an opportunity to add foiling to Pinc’s range of services – a gentleman who was keen to retire phoned and asked if Pinc was interested in taking over his foil stamping machinery. Margriet’s initial reaction was “No thank you, I have 2 pre-schoolers, I work from home – I like this, and I don’t want a warehouse full of machinery” (well, that was after “Eeee! I love foil!”) but when he said he worked from a single garage… Margriet & hubby Conan drove out to have a look and, well, you know how that panned out! They thought Conan could do a little foiling in his time off from work, but less than 6 months later the business had grown to a point where Conan left his job to work in the business full time. Growing fast, within a year the team grew to employ 2 team members helping in both design and production roles. 1 year later in September 2017 Pinc made the big change from being a home-based business, and moved 1.5 km down the road to a commercial premise in Silverdale Street. 1 year following this move, Pinc took over a neighbouring unit, occupying 2 spaces at their Silverdale Street address (one as the Design Studio and one as Production). Pinc has been lucky enough to win several awards, the highlights being a finalist in the Westpac Business Awards for Best Emerging Business, and winning Gold twice at the Pride In Print Awards. Pinc has also had their print work featured in 2 NZ television series, and their work has been featured in several publications. You can read more detail about their story in the articles in the Pinc in the Media section of our website.
Margriet O’Reilly
Margriet is the founder and one of the owners of Pinc (along with hubby, Conan). A qualified graphic designer (BDes, Unitec), Margriet is passionate about building meaningful relationships with both clients and suppliers. Margriet is on the receiving end of the initial enquiries you send and will most likely be your first point of contact at Pinc, before passing your request on to one of our team who will carry out your prints and designs.
Margriet in a nutshell: Loves coffee. Definitely a summer person. Uncontrollably-nauseously-scared of heights. Would have more dogs if Conan would allow it. Incredibly proud of this business and what we have all achieved together. Loves jetskis. Owns a ridiculous amount of plants. Drinks the most coffee out of anyone here. Uses the face-palm emoji a lot. Favourite quote: “I live in a madhouse run by a tiny army that I made myself”.
Conan O’Reilly
After a 13 year career in the New Zealand Airforce, he never thought he’d end up as the co-owner and Production Manager of a design and print studio, but now spends his weekdays running Pinc’s Production unit, executing and supervising the majority of the print finishing. Conan carries out almost all of the foil stamping. You’re most likely to hear from him when he emails to let you know your printed items are on their way.
Conan in a nutshell: Loves coffee. Loves perfectly mown lawns. Favourite animal: lemur. Enjoys trying really, really hot sauces. Holds everyone at Pinc to a very high standard (and rolls his eyes the most out of all of us!) Prefers design aesthetics that align perfectly. Enjoys distilling his own alcohol. Scared of really big hairy spiders. Prefers The Rock to our work playlist (luckily he has his own unit to play whatever music he likes). The cat is his favourite pet. Lives close to the ocean for a very good reason.
Freya Wyeth
Graphic Designer
Freya in a nutshell: Appreciates the importance of good design. Insists there is never enough salt on the hot chips. Finalist in The Best Awards for one of her final year projects at uni. Loves winter, dislikes the beach. Absolutely terrified of cicadas but loves budgies. Owns way too many candles and a ridiculous amount of shoes. New Zealand Printer Magazine Rising Stars in Print finalist 2023. Always asking if anyone’s keen for a bakery trip. Loves op-shopping. Most used emoji: shaka. A fiend for a good gin and tonic.
Sarah Hindt
Graphic Designer
Sarah in a nutshell: Favourite season is definitely summer. Harry Potter fan. Would love to visit Japan and Mexico. Terrified of cockroaches. Most used emoji: Salsa dancer. Would love to have a bunny rabbit. Enjoys a long island ice tea. All for friends and family. Would like to learn another language. Nominated for the Best Awards 2023. Loves coffee. Would love to spend the day with Adele. Loves surprises.
Aleisha Mutch
Graphic Designer
Aleisha in a nutshell: Big fan of creating and looking at pretty things. Would love to perfect the art of making really good gnocchi. Can drink espresso martinis, cannot drink regular coffee without getting the shakes. Spontaneous weekend trips to Wellington. Thrives in hot summer weather, turns the heat pump up warmer when no one is looking. Often asking what everyone else is having for lunch. New Zealand Printer Magazine Rising Stars in Print finalist 2023.
Kobi + sadie
On the days that Sadie and Kobi are onsite they are the cheer squad for our team at Pinc, offering cuddles and licks as required. They love tummy rubs, scratches, play fighting with each other, sleeping, and will do anything for treats. They are masters at distracting clients who have stopped in for a chat or to collect their print work (please allow extra time for pats if stopping in!) Sadie was born before the first lockdown and became beyond terrified when she realised there was more to the world than our house. She has huge separation anxiety issues, so Kobi joined us late 2020 to show her that the world is actually an okay place. It is a work in progress. Sadie will bark at first but she realises pretty soon that people give great pats. Sadie is a Spitz/Shiba Inu/KCC Spaniel cross who didn’t grow any bigger than this. And Kobi is a Griffon cross who is waaaay too big for a Griffon. The vet hasn’t seen anything like either of them, but either way – we love them both lots!