About Us

Pinc is a graphic design and printing studio based in Silverdale on the Hibiscus Coast in Auckland, New Zealand. We specialise in digital and foil printing and we are passionate about creating beautiful designs and outstanding print work. Pinc was formed by Margriet O’Reilly in 2011 as a complimentary business to her successful freelance graphic design company. Pinc started with manufacturing paper products (like pocketfold envelopes and sleeves), and eventually grew to absorb its sister company, taking over the design services as well. Pinc now consists of a team of 5 in various design and production roles, operating from a commercial premise in Silverdale. Over this time we have won various awards, featured in several publications and created some very cool work for loads of amazing clients!

Pinc is a 100% NZ owned and operated, family run business passionate about supporting our local community. We chose to work with local, NZ suppliers and we are passionate about doing what we can to reduce our environmental impact on our beautiful country.  

Our Story

Pinc’s growth has been a whirlwind. In 2015 Margriet was presented with an opportunity to add foiling to Pinc’s range of services – a gentleman who was keen to retire phoned and asked if Pinc was interested in taking over his foil stamping machinery. Margriet’s initial reaction was “No thank you, I have 2 children under 5yr, I work from home – I like this, and I don’t want a warehouse full of machinery” (well, that was after “Eeee! I love foil!”) but when he said he worked from a single garage at home that peaked interest… Margriet & hubby Conan drove out to have a look and, well, you know how that panned out! They thought Conan could do a little foiling in his time off from work, but less than 6 months later the business had grown to a point where Conan left his job to work in the business full time. Growing fast, it was only 4 months after that when Pinc brought on its first employee – Aimee helped Conan part-time in Production with the print finishing and assembly of print work. 6 months after that they brought their first graphic designer on board to help Margriet. Things progressed nicely with a team of 4, but it was only 1 year later in September 2017 that Pinc made the big change from being a home-based business, and moved less than 2km down the road to a commercial premise in Silverdale Street. 2 months after the move, Natasha joined the team as a graphic designer as Aimee finished her degree and moved on. 1 year after Pinc moved into their commercial space, the business took over a neighbouring unit, now occupying 2 units at 20 Silverdale Street (one as the Design Studio and one as Production). In 2020 Pinc welcomed 2 new designers in to the team – with Kirsten starting in February and Aleisha soon after in March. Pinc has been lucky enough to win several awards, the highlights being a finalist in the Westpac Business Awards for Best Emerging Business, and winning Gold at the 2020 Pride In Print Awards. Pinc has also had their print work featured in 2 NZ television series, and their work has been featured in several publications. You can read more detail about their story in the articles in the Pinc in the Media section of our website. 

Pinc’s current team consists of Margriet, Conan, Natasha, Kirsten and Aleisha. 

Our Team 

Margriet O’Reilly

Margriet is the founder and one of the owners of Pinc (along with hubby, Conan). A qualified graphic designer (BDes, Unitec), Margriet is passionate about building meaningful relationships with both clients and suppliers. Margriet is on the receiving end of the initial enquiries you send and will most likely be your first point of contact at Pinc, before passing your request on to one of our team who will carry out your prints and designs.

Margriet in a nutshell: Love coffee. Summer is my season! The Hibiscus Coast is like living in paradise with all these beaches… Favourite = jet skiing and exploring the local coastline. I live in my forever home. Uncontrollably-nauseously-scared of heights. Would have more dogs if Conan would let me. Incredibly proud of this business and what we have achieved together. Favourite quote: “I live in a madhouse run by a tiny army that I made myself” … 

 

Conan O’Reilly

After a 13 year career in the New Zealand Airforce, he never thought he’d end up as the co-owner and Production Manager of a design and print studio, but now spends his weekdays running Pinc’s Production unit, executing and supervising the majority of the print finishing. Conan carries out almost all of the foil stamping. You’re most likely to hear from him when he emails to let you know your printed items are on their way. 

Conan in a nutshell: Loves coffee. Loves perfectly mown lawns. Favourite animal = lemur. Enjoys trying really, really hot sauces. Holds everyone at Pinc to a very high standard (and we reckon he is the one who rolls his eyes the most out of all of us!) Prefers design aesthetics that align perfectly. Would love to distill his own gin at home. Scared of really big hairy spiders. Prefers The Rock to our work playlist (luckily he has his own unit to play whatever music he likes). The cat is his favourite pet. Lives close to the ocean for a very good reason. 

Natasha Wade

Natasha is one of our qualified Graphic Designers and has been a valued member of the team at Pinc since November 2017. As well as designing, Tash will help you send out samples and proofs, operates our Ricoh Production Press and is a whizz on our sticker machine.

Tash in a nutshell: Obsessed with golden retrievers. Contagiously bubbly energy. Family, friends and house plants. Will cry while designing your wedding vow prints. Loves outdoors – paddle boards, scuba diving and chasing dolphins. Constantly dishing out banter to the rest of the team, but is often on the receiving end of in-house jokes. Can definitely laugh at herself and doesn’t take life too seriously. Is always the first to add Christmas songs to the work playlist. Would love to learn how to do calligraphy. One of the most genuinely nicest people that you’ll ever meet. Oh, and did we say loves golden retrievers? 

Kirsten Gohns

Kirsten is one of our qualified Graphic Designers and has been a valued member of the team at Pinc since February 2020. As well as helping to carry out the design work Kirsten will help you with sending out samples and proofs, and also operates our Ricoh Production Press.

Kirsten in a nutshell: Always brings delicious smelling lunches. Constantly gets called Kristen. Terrified of little lizards. Saw Fergie at the gym once, just working on her fitness (is her witness). Loves snacks, re-watching the same shows on Netflix. Has a movie quote ready for every occasion. Can definitely laugh at herself too. Enjoys climbing mountains (or rather, enjoys when she’s at the top of the mountain). Has accepted her role in society as having to get things off the top shelf for other people. 

Aleisha Mutch

Aleisha is one of our qualified Graphic Designers and has been a valued member of the team at Pinc since March 2020. As well as helping to carry out the design work Aleisha will help you with sending out samples and proofs, and will also assist you in printing your work on our Ricoh Production Press.

Aleisha in a nutshell: Found this exercise way harder that initially thought. Beach, sun, friends. Guaranteed to be at every drum & bass gig she can get herself to. Has come across at least 7 other ways of spelling Aleisha. Judges Tash for adding Christmas songs to the playlist in November. Can definitely laugh at herself. Appreciates the effort that goes into growing a good mullet & mo. Often asking what everyone else is having for lunch. Always wanted to be a graphic designer. 

Kobi + sadie

Sadie and Kobi are the cheer squad for our team at Pinc, offering cuddles and licks to the team as required. They love tummy rubs, ear scratches, play fighting with each other, sleeping, and will do anything for a treat. They are also masters at distracting clients who have stopped in for a chat or to collect their print work (please allow extra time for pats if stopping in, their guilt-tripping puppy eyes make it hard to walk away). Sadie is a Spitz/Shiba Inu/Spaniel cross who didn’t grow any bigger than this. And Kobi is a Griffon cross who is way too big for a Griffon. Either way, we love them both lots!