About Us
Pinc is a graphic design and printing studio based in Silverdale on the Hibiscus Coast in Auckland, New Zealand. We specialise in digital and foil printing and we are passionate about creating beautiful designs and outstanding print work. Pinc was formed by Margriet O’Reilly in 2011 as a complimentary business to her successful freelance graphic design company. Pinc started with manufacturing paper products (like pocketfold envelopes and sleeves), and eventually grew to absorb its sister company, taking over the design services as well. Pinc now consists of a team of 5 in various design and production roles, operating from a commercial premise in Silverdale. Over this time we have won various awards, featured in several publications and created some very cool work for loads of amazing clients!
Pinc is a 100% NZ owned and operated, family run business passionate about supporting our local community. We chose to work with local, NZ suppliers and we are passionate about doing what we can to reduce our environmental impact on our beautiful country.
Our Story
Pinc’s growth has been a whirlwind. In 2015 Margriet was presented with an opportunity to add foiling to Pinc’s range of services – a gentleman who was keen to retire phoned and asked if Pinc was interested in taking over his foil stamping machinery. Margriet’s initial reaction was “No thank you, I have 2 pre-schoolers, I work from home – I like this, and I don’t want a warehouse full of machinery” (well, that was after “Eeee! I love foil!”) but when he said he worked from a single garage… Margriet & hubby Conan drove out to have a look and, well, you know how that panned out! They thought Conan could do a little foiling in his time off from work, but less than 6 months later the business had grown to a point where Conan left his job to work in the business full time. Growing fast, within a year the team grew to employ 2 team members helping in both design and production roles. 1 year later in September 2017 Pinc made the big change from being a home-based business, and moved 1.5 km down the road to a commercial premise in Silverdale Street. 1 year following this move, Pinc took over a neighbouring unit, occupying 2 spaces at their Silverdale Street address (one as the Design Studio and one as Production). Pinc has been lucky enough to win several awards, the highlights being a finalist in the Westpac Business Awards for Best Emerging Business, and winning Gold twice at the Pride In Print Awards. Pinc has also had their print work featured in 2 NZ television series, and their work has been featured in several publications. You can read more detail about their story in the articles in the Pinc in the Media section of our website.
Margriet O’Reilly
Margriet is the founder and one of the owners of Pinc (along with hubby, Conan). A qualified graphic designer (BDes, Unitec), Margriet is passionate about building meaningful relationships with both clients and suppliers. Margriet is on the receiving end of the initial enquiries you send and will most likely be your first point of contact at Pinc, before passing your request on to one of our team who will carry out your prints and designs.
Margriet in a nutshell: Loves coffee. Definitely a summer person. Uncontrollably-nauseously-scared of heights. Would have more dogs if Conan would allow it. Incredibly proud of this business and what we have all achieved together. Loves jetskis. Owns a ridiculous amount of plants. Drinks the most coffee out of anyone here. Uses the face-palm emoji a lot. Favourite quote: “I live in a madhouse run by a tiny army that I made myself”.
Conan O’Reilly
After a 13 year career in the New Zealand Airforce, he never thought he’d end up as the co-owner and Production Manager of a design and print studio, but now spends his weekdays running Pinc’s Production unit, executing and supervising the majority of the print finishing. Conan carries out almost all of the foil stamping. You’re most likely to hear from him when he emails to let you know your printed items are on their way.
Conan in a nutshell: Loves coffee. Loves perfectly mown lawns. Favourite animal: lemur. Enjoys trying really, really hot sauces. Holds everyone at Pinc to a very high standard (and rolls his eyes the most out of all of us!) Prefers design aesthetics that align perfectly. Enjoys distilling his own alcohol. Scared of really big hairy spiders. Prefers The Rock to our work playlist (luckily he has his own unit to play whatever music he likes). The cat is his favourite pet. Lives close to the ocean for a very good reason.
Sarah Hindt
Graphic Designer
Sarah in a nutshell: Favourite season is definitely summer. Harry Potter fan. Would love to visit Japan and Mexico. Terrified of cockroaches. Most used emoji: Salsa dancer. Would love to have a bunny rabbit. Enjoys a long island ice tea. All for friends and family. Would like to learn another language. Nominated for the Best Awards 2023. Loves coffee. Would love to spend the day with Adele. Loves surprises.
Hazel
Hazel joined the Pinc team in January 2024. She is a 14yr old li’l ol’ lady who we met while we were at Country Retreat Animal Sanctuary doing something else (as you do!) She was left at the animal sanctuary last year, quite neglected after a life of breeding, and she needs a little TLC to bring her back to her best. Luckily for Hazel she’s getting a lot of TL-and-C while hanging out in our design studio. She’s very friendly, and loves scratches and cuddles. Her tongue falls out because she doesn’t have many teeth. She’ll live out her retirement days pampered by our team and customers.